Purshade Helps Dominican Republic Growers Reduce Losses

and Produce Higher Quality Produce for the Global Marketplace

Purfresh Teams with Agroasa to Supply Organic and Conventional Producers with Engineered Crop Protectant That Combats the Costly Effects of Solar Damage

FREMONT, Calif.--(BUSINESS WIRE)--Purfresh, a provider of clean technologies that purify, protect, and preserve our food and water, today announced that Purshade®,a family of unique products scientifically engineered to protect fruits, vegetables, and other crops from harmful solar stress, is now available through Agroasa in the Dominican Republic. Depending on the commodity, the region, and the seasonal climate, growers may lose between 20–40 percent of their crop to solar damage. With the protection of Purshade, growers have experienced increases in biomass production and improvements in crop quality characteristics, including size, color, and weight, resulting in fewer culls, and higher-quality, higher-value crops.

“The results of worldwide trials and research studies validate that Purshade can be a valuable tool to help growers improve their returns and compete more effectively in today’s global fresh produce market.”
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“Organic and conventional growers have been looking for an effective, easy to use product to reduce losses from solar-related damage and enhance harvest value,” said Mr. Tom Justmann, general manager, plant health group for Purfresh, Inc. “The results of worldwide trials and research studies validate that Purshade can be a valuable tool to help growers improve their returns and compete more effectively in today’s global fresh produce market.”

According to replicated field trials and research studies, improvements in plant health associated with Purshade’s reduction of solar stress were an important factor in increasing the productivity and the quality of a broad range of crops grown around the world. In the Dominican Republic, banana, avocado, and pineapple growers have experienced significant improvements in fruit quality along with increases in marketable yield with the use of the Purshade solar protectant.

“We have built a strong reputation for providing the highest quality crop protectants to growers throughout the country,” said Mr. Abel Lopez, manager of Agroasa. “Purshade plays a significant role in helping our growers optimize the value of each and every acre by maintaining quality and reducing costly solar damage.”

Purshade was scientifically engineered to provide superior protection against the damaging effects of solar stress. Based on patent-pending Advanced Reflectance Technology™ (ART™), Purshade reflects harmful wavelengths of solar radiation such as ultraviolet (UV) and infrared (IR), while allowing transmission of sufficient sunlight for photosynthesis. Laboratory results show Purshade reflects as much as 85–95 percent of harmful UV radiation, and has been shown to keep plant surfaces 3–6 degrees Celsius cooler than untreated plants.

Mr. Pedro Castillo, an avocado grower in the Dominican Republic stated, “With Purshade, we’ve been able to protect our crops from the damaging effects of UV and IR radiation, resulting in high quality avocados. Purshade’s superior coverage and ease of use has allowed us to eliminate the labor intensive bagging process and utilize our time and labor more effectively.”

The Purshade family of products includes a formulation for use on conventional crops as well as a formulation that is approved for organic production by the Organic Materials Review Institute (OMRI) of the United States of America and the Institute for Marketecology (IMO). The liquid formulations are easy to mix, can be applied with standard spray equipment, and provide for easy wash off.

About Purfresh, Inc.

Purfresh offers a range of clean technology solutions that purify, protect, and preserve our food and water. Purfresh’s innovative crop applications, food wash systems and cold chain technologies effectively safeguard fresh produce before and after harvest. Our water technologies purify and disinfect bottled, pharmaceutical and consumer products. Today, customers in 42 countries rely on Purfresh to boost yields, control costs, and improve the safety and quality of their products, including Coca-Cola, Procter & Gamble, Safeway, Orchard View Farms, and Wyeth Pharmaceuticals. For more information, visit www.purfresh.com.

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Contacts

Purfresh, Inc.
Connie Bordanaro, +1 510-580-0700 ext. 318
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Pablo Forti, +569 9825 5630
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